Assessing U.S. Historical Strategic Communications: Priorities, Practices, and Lessons from the Cold War through the Present Day
Nov 24, 2022
Samantha Custer, Bryan Burgess, Austin Baehr, Emily Dumont
Custer, S., Burgess, B., Baehr, A. and Dumont, E. (2022). Assessing U.S. Historical Strategic Communications: Priorities, Practices, and Lessons from the Cold War through the Present Day. Williamsburg, VA: AidData at William & Mary.
Join a panel of experts for the public launch of the research volume, “Reputational Security: The Imperative to Reinvest in America’s Strategic Communications Capabilities,” at 6 p.m. on Feb. 23, 2023, at the W&M Washington Center. You may register to attend in person or to livestream the event.
Administrations come and go, but America’s pursuit of influence with foreign leaders and publics as central to our national security is surprisingly durable. As a case in point: the last five national security strategies, issued by Republican and Democratic leaders, underscored that the United States must sustain and renew its capacity to project influence on a global stage (White House, 2006, 2010, 2015, 2017, 2022). Starting with this end in mind, influence is fundamentally about changing the attitudes or behaviors of target audiences in ways that advance U.S. national interests. Strategic communications (SC) is critical to this endeavor, as it amplifies preferred messages, cultivates shared norms, and forges common bonds with foreign counterparts to “want what [America] wants” (Nye, 2011). As Cull (2022) argues in a companion paper to this one: reputation is not an “optional extra in diplomatic life, but a vital part of statecraft.” As we argue here, it is also instrumental to America’s ability to exert influence.
Reputational Security: The Imperative to Reinvest in America’s Strategic Communications Capabilities
Public Diplomacy and the Road to Reputational Security: Analogue Lessons from US History for a Digital Age
Nicholas J. Cull
Winning the Narrative: How China and Russia Wield Strategic Communications to Advance Their Goals
Samantha Custer, Austin Baehr, Bryan Burgess, Emily Dumont, Divya Mathew, Amber Hutchinson
China-Russia Strategic Communications: Evolving Visions and Practices
Autocratic Approaches to Information Manipulation: A Comparative Case Study
A Reliable Friend and Strategic Partner in the Indo-Pacific Region: Japan’s Strategic Communications and Public Diplomacy
(Re)investing in Our Reputational Security: Alternative Models and Options Strengthen U.S. Strategic Communications